E-Mail Marketing

Business Problem

Increasing of return of investment rate on Email Accounts.

Solution

Tendency score calculated for each customer. Specific e-mails sent using this score.

Result

E-mail opening, clicking and true send rate increased by %45.

Loan Application

Business Problem

Decreasing non-performing loan rate. Increasing loan volume.

Solution

Bank loan capacity and non-performing loan predicted for each customer by Organon.

Result

Non-performing loan decreased by %38. Loan Volume increased by %58.

Propensity Models

Business Problem

Offering right product to the right costumer.

Solution

Likelihood to buy score calculated for each customer and each product.

Result

Response Rate increased 7 fold. Go to Market speed increased 100 fold.

Churn

Business Problem

Decrease rate of customers who churn for TelCo.

Solution

Churn score calculated for each customer.

Result

Churn rate decreased by %34.

Price Sensitivity

Business Problem

Increasing number of new and time deposit accounts with minimum cost.

Solution

Price Sensitivity scores calculated for each customer. These scores determined interest rate quota.

Result

Time deposit account increased by %23. New deposit account increased by %16 Cost of new and time deposit account decreased by %27.

Contact Reason: "Call Center"

Business Problem

Determining contact reason of customer.

Solution

Previous calls are collected and researched. Incoming calls clustered according to collected logs. Models developed for each cluster.

Result

%90 of call reasons for users were clustered. Possible call reasons identified before calling by Organon.

Predictive Maintenance

Business Problem

Prediction for breakdown of machines.

Solution

Organon predicted possible breakdown a hour before and informed workers.

Result

Downtime decrease by %53. Maintenance cost decrease by %35.

Data Quality Control

Business Problem

Automated Data Quality Control System for growing database on TelCo.

Solution

Artificial Intelligence and Machine Learning based, automated and self learning system implemented by Organon.

Result

Data Quality Control decrease from 750 man-hour to seconds. Controlled Data amount increase from 1TB to 8TB. Anomaly Data Detection decrease from 7 days to 2.5 minutes.

Demand Forecasting

Business Problem

Reduction of the unused ATM rate due to the loss of funds. Preventing found loss by minimizing withdrawal and idle amount in ATMs.

Solution

Organon predicted credit for each ATM a day before. Predictions automatically updated for each day. Money regulation is re-done with predictions.

Result

“Early Cash Depletion” of ATM decrease by %26. Idle Cash rate on ATM decrease by %46.

Anomaly Detection From Bone X-Rays

Business Problem

Radiologists needed to detect anomalies from X-ray.

Solution

Automated anomaly detection from images using Deep Learning Algorithm.

Result

Accuracy of anomaly detection %88.

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